Chrysler Takes Its Cars to Church

In the category of quirky but true: DaimlerCrysler is turning to churches for help in selling cars.

A recent article in the Wall Street Journal reported that the car maker is hosting one-day vehicle test drives at megachurches in Chicago, Philly and Los Angeles in connection with a gospel concert tour by singer Patti LaBelle.

Does it make you feel any better to learn that for every test drive taken, the company will donate $5 to the University of Pennsylvania's Abramson Cancer Center?

I'm thinking we've identified a fundraising opportunity for our next building project...